Essence President Ebanks Expands Duties
Essence’s Michelle Ebanks has added oversight for People en Español as Time Inc. handed her duties for another important multicultural title. Now, Ebanks will be president of People en Español in...
View ArticleFormer Essence Editor Launches Entertainment Site
Following her (very) brief stint at the Huffington Post, former Essence editor in chief Angela Burt-Murray is launching a celebrity news and style website aimed at young women of color. The site,...
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4 Ways Marketers Will Benefit From the New iPhone
Marketers are imagining new mobile campaigns and content now that Apple revealed the future of the iPhone at its developers conference this week. There were hints at how iBeacon technology could work,...
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Time Inc. to Double Live Video Production
Time Inc. placed its advertisers front and center during its second NewFront presentation this morning at the Hudson Theater in Midtown Manhattan. Since last year's NewFronts, Time Inc. has delivered...
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Are Marketers Finally Getting the Hang of Location-Based Mobile Ads?
Until recently, location-based advertising has remained a small part of mobile ad budgets, primarily because it's difficult to pinpoint the exact person with the right type of ad on the fly. So, it...
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How Viber’s CMO Is Transforming the Mobile Messaging App Into a Lifestyle Brand
Unless you're a teenager, you probably haven't heard of Viber. That's likely about to change. The Tel Aviv, Israel-based messaging app has 664 million users globally. After opening a Boston office...
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Method Leaf-Blows a Birthday Cake and Makes Other Unholy Messes in These Fun Ads
Hand, dish and laundry liquids get surprisingly sexy in a new campaign from green cleaning brand Method. Call it haute soap. The brand's new "Fear No Mess" campaign, which might be less pithily...
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